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16.09.2014

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«Severstal-auto» JSC announces FIAT production launch in Russia

The newest equipment of the leading world manufacturers  has been mounted at ZMA to make the whole project success. By the middle of 2007 ZMA is to transfer the production to CKD scheme. Totally by the end of 2007 the project output will exceed 20,000 vehicles.

Vadim Shvetsov, «Severstal-auto» CEO, is quoted as saying «the new FIAT Albea production is our first industrial project in cooperation with FIAT Auto. The speed of its preparation and launch – 10 months from the very beginning – shows our mutual interest in taking huge potential of the constantly growing Russian market. I’m sure that from now we have all necessary to make FIAT success on the Russian market». 

The direct labor of the new production has been trained at TOFAS factory in Turkey, the kits supplier to ZMA. Turkish specialists also gave support in production equipment tune-up and testing of the pilot vehicles.  

“FIAT Albea has all the chances to become one of the most popular vehicles in its class on the Russian market” Alfredo Altavilla, FIAT AUTO Senior Vice President Business Development, said. “Fiat Albea represents, however, only the first step of a long term industrial program of both Fiat Auto and Severstal which forecasts the launch of other models in the short term.”

Modern and reliable design, multistage production quality control, broad dealership, that is still growing, will considerably increase customer satisfaction level and provide all the end-uses with the highest level of client service. 

With the low entering price FIAT Albea is one of the best «value-for-money» in its segment. The car has spacious interior with extremely roomy rear seats, record-setting trunk in its segment (515 liters), driver’s airbag as a standard equipment, modern 1,4-liter FIRE-series engine complying with Euro-IV environmental challenges, one the best chassis that provide FIAT Albea with comfortable and sporty ride, increased clearance, etc.

Winter package is a standard equipment for FIAT Albea on the Russian market – the vehicle is able to withstand extremely low temperatures.

Russian FIAT Albea is introduced to the market in 3 versions – Active (from 315,000 RUR), Classic (346,000 RUR), and Comfort (368,000 RUR). The basic equipment of the entry model consists of central locking, driver’s airbag, 14-inch wheels, immobilizer, «Follow me home» system, etc.

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