Severstal-Auto announces the FIAT brand launch at the Russia market. The sales of the Italian trademark vehicles will start all over Russia on September 1, 2006 at the same time. The premiere show of the FIAT model range for the Russian market will take place at the Moscow International Automobile Show ‘2006.
In accordance with the agreements by and between OAO Severstal-auto and FIAT Auto S.p.A., Severstal-auto is an official distributor of the FIAT brand in Russia and intends to implement some industrial projects in cooperation with its Italian partner.
At the first stage in automobile showrooms of FIAT official dealers the vehicles from the imported model range will be represented – Grande Punto, Panda, Croma, Doblo Panorama and Doblo Cargo. In late 2006 – early 2007, the FIAT model range represented at the Russian market will be extended by the vehicles assembled in Russia – FIAT Albea and FIAT Doblo.
By the end of this year in the territory of Russia 35 FIAT dealer centres decorated in accordance with corporate standards of the Italian company will be opened. 2,400 vehicles will be sold in accordance with plans in 2006. In 2007, the number of dealers will be increased to 50 and the total vehicle sales volume will be 36,500 units.
The sales start was preceded by the detailed development and preparation of the project. Key target groups, complete sets and values were determined for each model. A national dealer network was developed. An original advertising campaign to be started from September 1, 2006 was developed especially for the FIAT promotion in Russia.
The Grande Punto model will be the basic model for promotion in Russia. A bestseller of the European market, a brilliant and stylish B class hatchback is an embodiment of FIAT’s new image. The model is a unique one by internal sizes and an interior space in its segment. The vehicle will cost from 420 thousand roubles.
A compact FIAT Panda will become one of the most profitable proposals in its segment. Due to a spacious room, a Fire series quick engine and a rich complete set this hatchback has qualities adherent to many models of a higher class. Moreover, an all wheel drive modification Panda 4x4 Climbing, which is a unique one for the A segment, will be proposed to Russian customers. Panda’s initial cost will be 340 thousand roubles.
FIAT Croma (in the D segment of the European classification) has a capacity exceeding all models of its class, excellent running performance, high comfort level and rich basic set. The vehicle price will start from 840 thousand roubles.
The range of the imported vehicles will be added by the Doblo universal (the assembly of the model will be organized in Russia in early 2007). This multipurpose vehicle with wide capabilities of the passenger compartment transformation makes possible the organization of a safe and comfortable transportation of 5 persons or 600 kg of cargo. The imported vehicle will cost from 365 thousand roubles.