Retail
Strategy

The new focus of the SOLLERS strategy is a customer-oriented company 

Offer of a full package of car services, from modifications adjusted to individual customer requirements to the most convenient forms of car ownership.

We aspire to be personal guides of our customers in the automobile world and reliable partners in the selection of their cars.

The SOLLERS strategy includes the full cycle of customer services:

1. Car selection: customer-tailored modifications.
2. Car manufacturing: realization of customer wishes. 
3. Car sale: best service standards from the company’s chain.
4. After-sale services: full accompaniment of car operation. 
5. Customer motivation: financial instruments of offers.

Why we believe in the company’s service strategy

• Service in a broader sense still remains one of the underdeveloped sectors in the Russian car industry. 
• It is a possibility for innovations and unique offers to customers. 
• As the market receives more products, service will have ever greater value for consumers.